Awishcar.com

PORTFOLIO — BUSINESS DASHBOARD

SaaS Churn Risk Intelligence Dashboard

Board- and investor-ready churn intelligence—without a full data team. We unify the numbers scattered across Stripe, CRM (Salesforce/HubSpot), product analytics, and your data warehouse into an executive decision cockpit that quantifies ARR at risk and explains the drivers behind NRR movement.

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A live look at the dashboard

What you get at a glance

Executive-ready KPIs in one place—ready for weekly leadership reviews and investor updates. Metrics refresh on a daily/weekly schedule and filter by plan, segment, cohort, and account.

  • Total ARR
  • ARR at Risk (model-driven)
  • Net Revenue Retention (NRR) & Gross Revenue Retention (GRR)
  • Logo churn rate & revenue churn rate
  • Accounts at risk, segmented by risk band (Red / Yellow)
  • Renewal exposure by plan, segment & cohort

From trends to root causes

Move from “what happened?” to “what do we do next?” The dashboard tracks retention patterns over time and highlights the drivers behind them.

Churn & ARR risk trends

Spot improving vs deteriorating cohorts at a glance:

  • Weekly churn rate trends (logo + revenue)
  • ARR-at-risk movement over time

Risk distribution insights

See where risk concentrates:

  • Risk breakdown by segment (Enterprise / Mid-market / SMB)
  • Risk breakdown by plan to expose pricing, packaging or adoption issues

Driver analytics (explainability built-in)

Know what’s pushing risk up or down across your customer base:

  • Usage drop / inactivity patterns
  • Payment failures and billing issues
  • Support spikes or severity trends
  • Adoption gaps across key features
  • Reliability or performance degradation signals

Account-level drilldowns

A unified account view your CS team can act on immediately:

  • Account ARR, risk score + risk band
  • Renewal date and plan context
  • Usage (WAU/MAU) and engagement trend lines
  • Feature adoption and event activity
  • Support tickets by severity (and trend)
  • Top drivers for the account’s risk score

Works with your existing stack

We connect and model signals across the tools you already use. Start with one or two systems and expand over time.

  • Billing: Stripe — subscriptions, invoices, MRR/ARR, expansion/contraction, payment failures
  • CRM: Salesforce or HubSpot — ownership (CSM), lifecycle stage, renewal dates, plan metadata, segmentation
  • Product analytics: Amplitude — WAU/engagement, key events, feature adoption funnels, drop-offs
  • Database: PostgreSQL
  • Warehouse: Snowflake
  • Support: Zendesk — ticket volume, severity, CSAT, support spikes (a leading churn indicator)
  • Data warehouse / lake (optional): enrichment tables, product telemetry, custom churn labels

Who it’s for

  • Founder / CEO — one source of truth for retention health and the ARR-at-risk narrative
  • COO / VP Operations — operating cadence metrics, targets, and accountability
  • CTO / Data owner — clean integrations, definitions, and reliable pipelines
  • CS / RevOps leaders — prioritized accounts + driver-based interventions

Outcomes you can expect

  • Earlier detection of churn risk (weeks, not days)
  • Better prioritization of CS time on highest-leverage accounts
  • Clear attribution of churn drivers so teams align faster
  • Improved renewals, reduced involuntary churn, and higher NRR

Want a retention dashboard your board will trust?

We deliver a working churn intelligence MVP tailored to your stack, with optional ongoing support.

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Talk to Us

Tell us about your data stack and what you want to measure. We’ll show you how a tailored dashboard would work for your team.